Stop Leaving $10,000/Month in Impact on the Table
The Google Ad Grant offers nonprofits up to $10,000 USD per month in search advertising credits, an unparalleled opportunity to expand your digital reach and impact at no cost1. Yet, this powerful resource is not a "set-it-and-forget-it" tool. Many nonprofits struggle to fully utilize the grant or risk losing it entirely due to the complexities of Google's evolving compliance policies.
Without a strategic and disciplined approach, you face the constant threat of account suspension from:
Low Click-Through Rates (CTR): Accounts must maintain a 5% CTR at the account level each month, a frequent reason for suspension.
Complex Compliance Rules: Google enforces strict policies on keywords, ad groups, and conversion tracking that require continuous attention.
Lack of Conversions: Accounts must record at least one meaningful conversion per month to avoid deactivation.
This isn't a simple task; it’s a full-time job that demands specialized expertise.
Our Unique Qualifications
At Charity Impact, we transform the Google Ad Grant from a potential burden into a strategic asset. As a Google Ad Grants Certified Professional, we are uniquely qualified to navigate the complexities of this program, ensuring your grant is not only secure but also a catalyst for organizational growth.
We handle every aspect of the process, bringing a level of expertise that guarantees:
Seamless Application and Setup: We manage the entire multi-phase application process, ensuring your website meets critical requirements for fast approval.
Guaranteed Compliance: We proactively manage your account to prevent suspensions. We continuously monitor your CTR, keywords, and account structure to ensure strict adherence to Google’s policies.
Strategic Optimization: We go beyond compliance to maximize your grant’s impact. Our team conducts in-depth keyword research, crafts compelling ad copy, and uses negative keywords to drive "warm" traffic—visitors who are already interested in your mission.
Measurable Results: We link your ad campaigns to your core goals, providing transparent, custom reporting that demonstrates your return on investment in clicks, conversions, and revenue.
Our Results Speak for Themselves
Our approach turns your ad credits into tangible, mission-advancing results. The research highlights numerous success stories, demonstrating what is possible with a strategic approach:
Increased Donations: One organization raised over $5,000 in donations with an average donation value of $212. Another saw a five-fold increase in their average donation value.
New Memberships & E-Commerce: An international organization acquired hundreds of new members, while a fair trade nonprofit used the grant to generate over $4,800 in merchandise sales in a single month.
Volunteer & Adoption Inquiries: The "Cat Care Society" generated over 100 adoption inquiries within 40 days, proving the grant’s capacity for direct-action results.